AdSense is a great tool to monetize your website.  Many users tend to some common mistakes and never realize that they’re operating way below their maximum earning potential. Here are a few tips to help you optimize your website for both higher revenue and an enhanced user experience using AdSense: 

  1. A/B testing

Testing allows you to compare one variation of ad settings against another, and select the one that performs the best. Compare the performance of text-only ad to ad that has both text and display enabled. Analyze the effect of changing the color of ad text on its performance, or determine the impact on your revenue by advertising in the sensitive and/or general categories. 

Although you need a little tech-savvy to find your way through the process of preparing your experiment. However, creating your test, monitoring it, and eventually choosing your winner—it’s all well worth the effort. 

  1. Use multiple ads

A simple way to boost your AdSense click rate and revenue is by placing ads of more than one type (AdSense for content, link, and search), and in different sizes on your pages. Your users will be served more ads from Google’s large ad inventory, thus increasing the probability that they will end up clicking on one. Make sure that the best-located ad on your web page shows up first to ensure that your most visible ad real-estate is taken by ads that provide the highest increase of your revenue.  

Always adhere to the AdSense ad policy, which is up to three AdSense for content units, up to three link units, and up to two search units on each page, to avoid having your account banned.  

  1. Limit the number of ads above the fold

Above-the-fold is the portion of a web page that is visible without the need for scrolling. When too many ads are placed above the fold, users might get turned off because it’s making it hard to find the content that they came in for. As a result of this, Google penalizes such pages. Sites that don’t have much content “above-the-fold” will be affected by this. Once you click on a website and the part above-the-fold doesn’t have a lot of visible content, or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a good user experience.  

Placing ads above-the-fold is common for many websites; these ads usually perform well and help publishers monetize their online content. This algorithmic change does not affect sites that place ads above-the-fold to a reasonable degree, however affects sites that go too much further to load the top of the page with ads to a degree that make it hard to find the actual original content on the page.    

  1. Optimize the color impact of text ad units

Testing different colors of text ad is essential to increase its visibility. For the smoothest user experience, try to match the background and border color of your ad to the background of the page where the ad should be placed. You don’t have to match them exactly to where the ads are placed if you want them to stand out a little; try out different styles while measuring its performance all the time to decide on the best performing format.   

  1. Create and implement responsive ads

It goes hand in hand with a larger point; implementing a responsive design on your website (something you really need to do, it’s 2020). A recent study reported that mobile platforms; smartphones and tablets combined, account for 60% of total digital media time spent, and rising (up from 50% a year ago). Optimize your website for these devices, don’t be missing out on a big opportunity to capture this audience. AdSense interacts with responsive design; it allows you to generate codes for responsive ads, and automatically resize them to give the best viewing experience to the mobile audience.  

  1. Link your AdSense and Analytics accounts

By linking your AdSense with Google Analytics, you gain access to the different AdSense metrics like: revenue, clicks, and impressions which you can add to your analytics reports and get a better understanding of how well your pages or content are performing. 

This data assists in optimizing your site; the optimal ad load or what type of content to focus on. Once you’ve linked your properties, use those insights from Analytics to refine and optimize your AdSense, and improve the overall performance of your website.   

  1. Keep your design and content user-focused

While rushing to increase ad revenues, people tend to forget that the main goal of your website is to provide value to users. Use the right mix of ads and content, so users won’t be overwhelmed by the former. Sometimes ads are randomly scattered on the web page and in between content without any thought to usability or aesthetics. To get the most of your account, always first consider the user and only then, think about anything else. Doing it the other way around, it just is not going to work.   

  1. Publish high-quality content on a regular basis

When it comes to AdSense earnings, content is the king; no traffic, no money; more traffic, more money. Publish content about a topic that you’re interested in and have some level of expertise in, as people will then be more likely to view you as an influencer on your topic. Google’s algorithm prefers websites that publish content on a regular basis, and rewards them with a higher ranking, and consequently, higher traffic. Make sure your publishing is more predictable. Going the extra mile to optimize your content for search engines can provide great results in terms of organic traffic, especially, in the long run.   

  1. Build an audience before setting up AdSense

As tempting as it may be, setting up AdSense on your website right after you’ve published the first piece of content is not a good idea; cluttering your website with ads before anybody really knows about it will likely put visitors off, and eventually, they’ll be less likely to share or link to it. It will limit your ability to emerge as an authority in your niche. Instead, focus on winning a significant audience in terms of email subscribers, RSS readers, and monthly visitors before you start displaying ads.   

  1. Go easy with the blocking and filtering

Every ad that you block by URL will be one more ad that won’t be bidding for ad-space on your website in the auction, which reduces the earnings potential of that ad space. Advertisers whose ads you block might not want to advertise with you in the future. The same thing happens when filtering out entire categories, but on a larger scale.  

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