AliExpress is a global ecommerce website, a marketplace made up of small retailers, wholesalers, and suppliers. It offers an extensive product selection and enables consumers to buy directly from businesses and manufacturers in China. Its main product categories include fashion and accessories, mobile, consumer electronics, jewelry and watches, home and garden, appliances, toys, outdoor, beauty and health, automobiles and motorcycles, home improvement, and tools. Based in China and owned by Alibaba.

Although AliExpress positions itself as an online retailer, most sellers understand that most of their customers are resellers and dropshippers. For instance, thousands of online retailers combine Shopify, a top-rated online store app, with AliExpress to run dropshipping businesses. AliExpress competes with the likes of Amazon, eBay, Rakuten, and other high-volume ecommerce companies.

Its self-hosted program, AliExpress Portals, uses proprietary affiliate tracking software. It also has offers on other affiliate networks such as FlexOffers and CJ Affiliate.


Program Benefits

AliExpress is trustworthy and highly visited website which offers excellent value, worldwide delivery, payment options, buyer protection, and a 24/7 help center. Customers browse through thousands of sellers and millions of products.

Affiliates can earn high commissions, standard commissions range from 0 to 9 percent. Special events, promotions, and hot-selling products can pay up to 90 percent. Affiliates also receive new buyer conversion fees of up to $4 per user.

The payout threshold is low; when you accumulate a minimum of $16, you can withdraw your commissions on or before the 20th of each month, a $15 processing fee is charged per each withdrawal.

Affiliates can monitor their performance by creating tracking IDs. i.e., you could create a link with an ID for your website and one for your promotional activities on Facebook, for multiple sites, you could build links/IDs for each to compare their stats and results.

Deep linking is available too; deep linking is the practice by which an affiliate creates a link to a specific page on the merchant’s site. i.e., instead of using a generic homepage affiliate link, you can link to an article that relates to your post. AliExpress affiliates can link to many other features;search results, hot-selling products, events, daily deals, and more. Webmasters can use its API to obtain, filter, and display all kinds of product information.

Publishers can choose from a great collection of ad banners. Dynamic ads are available too. Based on your website’s content and your visitor’s browsing behavior on AliExpress, dynamic ads will automatically update to show relevant goods.


Making Money

Can you make $1,000 a month as an AliExpress affiliate? AliExpress is a top ecommerce company, yet it’s unlikely that you will make that amount or any significant income. Low commission rates and a 3-day cookie will constrain your earnings and conversions.

While you can earn high commission rates, you’re likely to generate standard commissions of up to 9 percent. Commissions are capped per order, which is contrary to the spirit of performance marketing. Although the payout threshold is fair, the $15 processing fee per withdrawal could be a drawback.

The bigger problem regards how the program is being managed; it’s scattered and disorganized which puts its efficiency in question. Additionally, the affiliate software is far from perfect, outdated, and subpar compared to other tracking software.

AliExpress should be ranked low priority on your marketing endeavors. If you want to promote AliExpress, skip its self-hosted program and participate through FlexOffers or CJ Affiliate who works with it. You’ll probably earn a lower commission rate of 3 to 6 percent, but you’ll gain in the areas of program administration, tracking software, reporting, and more. There are much better programs with higher commission rates and more favorable terms.


AliExpress Affiliate vs. Dropship

People want to know if it’s a good idea to go with AliExpress affiliate program over AliExpress dropshipping. Both are drastically different from each other. The affiliate program lets you promote products on the website and earn a predefined commission on each sale while dropshipping let you promote the products on your website, and earn as much profit as you want (since you set the profit margins yourself). Both methods are viable for earning through AliExpress, but if you are just starting out and have no idea where to begin then stick with the affiliate program. You can easily promote products without having to invest in your website or online store. 

This is a great program for beginners who don’t want to jump into AliExpress dropshipping right away. It lets people earn some steady income through AliExpress while keeping everything quite simple. People who are already doing dropshipping can further decrease their Costs of goods by getting an additional 8% discount on each of their sales.

In any case, AliExpress affiliate program is an amazing feature of the ecommerce giant, and provides a great way to earn some extra money online without having to put in a lot of work. Just give it a try and see if it works out for you.

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